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PRIVACY POLICY

 

Last Updated: 21 November 2024

 

1. Introduction

 

Planify Limited (“we”, “us”) is committed to protecting your privacy. This policy details how we process personal data in connection with our Platform (app.planify.ie). We act as a Data Controller for user account data and a Data Processor/Aggregator for public planning data.

 

2. The Data We Collect

 

 

A. Data You Provide (User Data)

 

  • Identity: Name, Email address.

  • Financial: Payment history (Card details are handled securely by Stripe; we do not see full card numbers).

  • Profile: Profession (e.g., Architect, Developer), Location preferences.

  • Communications: WhatsApp number (if alerts enabled).

  • Content: Comments posted on the public feedback module.

 

B. Data We Aggregate (Public Planning Data)

 

Planify aggregates data from public planning files. This may include:

  • Names and addresses of applicants/agents (as published by Local Authorities).

  • Observations/Objections lodged on files.

  • Legal Basis: We process this data based on Legitimate Interest (providing a searchable database of public record information to facilitate transparency in the planning system) and pursuant to the Open Data Directive.

 

C. Automatically Collected Data

 

  • Technical: IP address, device type, browser version.

  • Usage: Search history, clicked properties, heatmaps viewed.

 

3. How We Use Your Data

 

We process your data to:

  1. Provide the Service: Grant access, display maps, and run searches.

  2. Send Alerts: Notify you of planning changes via Email (Postmark) or WhatsApp.

  3. AI Analysis: To generate reports. Note: We do not use your personal search history to train public AI models.

  4. Billing: Process subscriptions via Stripe.

  5. Security: Detect fraud or account sharing via Clerk.

 

4. AI and Automated Decision Making

 

  • AI Reports: When you request a report, we send the relevant planning data to our AI providers (e.g., OpenAI). This data is not used by them to train their models.

  • Automated Profiling: We use algorithms to suggest, eg “High Potential Sites” This is based on data aggregation, not personal profiling of you as a user.

 

5. Third-Party Processors

 

We share data with trusted sub-processors to run our app:

  • Clerk: Authentication & User Management.

  • Stripe: Payments.

  • Postmark: Transactional Emails.

  • Meta (WhatsApp API): Delivery of mobile alerts.

  • AWS: Hosting and Database infrastructure.

  • OpenAI / OpenRouter: AI Text Generation.

All providers are vetted for GDPR compliance. Transfers to the US rely on the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs).

 

6. Public Planning Data & The “Right to be Forgotten”

 

Important Note regarding Planning Files: Information contained in planning applications is a matter of public record required by law. While Planify makes this data easier to search, we do not create the data.

  • If you wish to have personal data removed from a planning file, you must contact the relevant Local Authority directly.

  • If a Local Authority removes data from the public record, our systems (which update regularly) will reflect this removal in due course.

 

7. Data Security

 

We utilise enterprise-grade security:

  • Encryption in transit (SSL/TLS) and at rest.

  • Role-based access control.

  • Regular database backups.

 

8. Your Rights (GDPR)

 

You have the right to:

  • Access: Request a copy of your data.

  • Rectify: Correct errors in your account.

  • Erase: Request account deletion (User Data).

  • Portability: Export your saved lists.

To exercise these rights, email support@planify.ie.

 

9. Cookies

 

We use cookies for authentication (keeping you logged in) and analytics (understanding how the app is used). You can manage cookie preferences via your browser settings.

 

10. Updates

 

We may update this policy. Significant changes will be notified via email or a dashboard banner.

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